You have a brand, built from scratch, and looking very promising. You have probably realized its potential and are now working hard at reinforcing your popularity and influence. Well, congratulations! Now, whether you are a social media influencer in Kenya, musician, actor, photographer, or any other professional with a personal brand, you have to always…
When the internet was still young and in its formative stages, digital marketing was a wild affair. For example, banners would steal the show and most users were willing to tolerate the nuisance they presented for the utility offered by the internet. But things have since changed. Users are becoming extra selective when it comes…
In recent years, the makeup, cosmetics, and larger beauty industries have attracted lots of new entrants, many of whom are inspired by its viability. At the moment, it’s more competitive than ever. Retail beauty shops now dot just about every street corner, mall, and commercial building in the city. What this means is that you…
The dominance of old media in the marketing sector is slowly crumbling as more efficient methods of reaching one’s audience are gaining popularity, thanks to the ever-changing internet trends. Online advertising is fast becoming the weapon of choice for savvy business owners, entrepreneurs, executives, and marketers. I have observed that many businesses and marketers often…
If you have tried to sale your product or service online then you must know this; there is so much noise online. While the online space has ideally made marketing way much easier compared to the more expensive traditional forms of marketing, for this same reason, the internet has become a noisy marketplace where every…