You have a brand, built from scratch, and looking very promising. You have probably realized its potential and are now working hard at reinforcing your popularity and influence. Well, congratulations!
Now, whether you are a social media influencer in Kenya, musician, actor, photographer, or any other professional with a personal brand, you have to always remember that your brand is a pure reflection of your talents, skills, character, and passion and how all of them are perceived in the eyes of the public.
And the good news about all of this is that you have the opportunity to shape everything. One of the major ways to do that is through the power of photography.
How Photography Can Shape Your Brand
Not every photo is going to be perfect for your brand. So, before going down this path, it would be great to, first of all, take into consideration the elements that constitute your brand. Dig into your values, passions, and personality because these are the pillars that hold your brand.
Have a good understanding of each such that you will always have a clear goal or objective you hope to achieve with every image you will be sharing.
Here’s what’s special about images: A huge portion of the human brain is dedicated to visual processing. Great images easily grab our attention because the mind is automatically attracted to them. In fact, more powerful images often evoke an emotion in the viewer, making them feel so connected to them.
Think about how your fans or followers want to know who they are giving their support to, engaging with, or buying goods/services from. Images offer you an opportunity to communicate a message or tell a story that your audience will connect with and in the process have all their questions and concerns answered.
What Kind Of Photos Do I Need?
Your goal should be to have a good selection of different photos (for your social media profiles) that are authentic, unique, appealing and able to win the trust and attention of the target viewer.
The photos should not only be limited to portraits or those taken inside a photography studio. Go ahead and include images of other activities in different contexts that invite your target audience to your everyday life. Obviously, you will have a number of goals you want to achieve and diversity in what you share will be central to the success of each.
With the help of a professional photographer, you can achieve this because they fully understand social media photography and how to deliver images that align with the visual style of your personal brand.
Alternatively, you can go the do-it-yourself (DIY) route. Your phone is equally capable of taking images that can be posted and shared on social media profiles. Just make sure that the camera is great and the pictures a bit artistic, clean, and clear.
Why You Should Constantly Share Great Content?
This begins with having a content strategy, which is basically the creation, planning, delivery and management of content you plan to share on your online platforms. Admittedly, producing great content on a consistent basis is a challenge nearly every social media influencer and also brands struggles with.
Growing a personal brand may be hard, but maintaining it is tougher, especially when you can’t figure a way to produce engaging content consistently. Images are no doubt a huge part of it.
The good news about that is you could sit down with a great photographer and have them help you create a wide selection of excellent images that will serve you for the long term. But that’s not even the bigger benefit.
Think about the credibility and authority you will establish plus the increased brand awareness, leads, and engagements. Your chance to enjoy all of it is now.
Clinet Media is ready and happy to be your best ally in turning all these into reality. Whether it’s professional photography or advice on how to go about refining your personal brand or maximizing the potential of Instagram photography in Nairobi, trust us to deliver them all affordably and according to your needs.