When the internet was still young and in its formative stages, digital marketing was a wild affair. For example, banners would steal the show and most users were willing to tolerate the nuisance they presented for the utility offered by the internet.
But things have since changed. Users are becoming extra selective when it comes to content consumption. Their expectations are no longer the same. Some even have things like ad blockers active in their browsers, meaning that ad you poured lots of money into might never even reach them.
So, should you discard your campaign or other digital marketing projects? Absolutely no!
Actually, the good news is that you have a chance to get even better results through effective content marketing. I’ll shortly be showing you how great content can fuel your marketing efforts – both online and offline – to a whole new level and closer to that desired business success.
In the meantime, let’s find out what’s involved in this kind of marketing.
Understanding Content Marketing In Kenya
“What is content marketing” you might ask? Put simply, it is the creating and sharing of online material like videos, photos, blogs, social media posts, etc. with your target audience for the purpose of stimulating interest in the services and products that your brand offers.
Unlike advertisements, which literally shove you towards a particular product, content marketing aims to guide the consumer in making an informed decision on why picking your product, service, or trusting your brand will be the best choice for them.
This is done through the sharing of useful information about issues related to the product and services you offer mostly through photos, videos, and blogging. This content can be hosted on your site or shared on your social media pages for your intended audience to use.
But not all content is great content; dumping loads of irrelevant information on your site will discredit your brand and hurt you in the long run. If you want to understand why it is important to take your time to meticulously plan the type of content you will share with your online audience, then you have come to the right place.
1. Google Loves Great Content
Google’s search algorithms love unique steller content. Having lengthy videos explaining topics that consumers frequently search for, using high competition short-tail keywords (plus a healthy dose of the long tail ones), and creating interesting compelling posts to further inform your customers are some of the ways to ensure that more of your website pages get indexed by Google.
Having more pages on your site with relevant content means you’ll have plenty of content ranking higher on the search engines. And having more pages indexed means that your site will rank higher on search queries which translates to more traffic for your site.
This is actually one of the top ways to leverage the benefits of search engine optimization in Nairobi Kenya
2. Give Customers A Reason To Stick Around
It is pretty simple math: The more quality content you have on your site and other platforms (both online and offline), the more people will want to stick around and learn more.
Perfect video marketing, informative/entertaining posts, and stunning photography will work magic when it comes to interactions, engagements, sales, brand elevation, traffic retention and increase for your website, lead generation, among other business goals you may have.
You probably haven’t thought much about it but even your print media requires stunning content i.e. both quality text and great photos, in order for them to achieve the goals you have set for them.
Such kind of content will always translate to trust and increased interest among your consumers/clients since you will be establishing yourself as the authoritative reliable voice in the market and helping your build brand loyalty in the process.
3. Free Publicity
Apart from the time you will spend creating the content, expect to incur little to zero cost in your content marketing campaigns. The cost-effectiveness of content marketing can’t be overstated; the returns on your investment will be exponential once your content hits the web.
Of course, the first few months might bring minimal returns since this is when you’ll be doing much of the investing. Here’s a little tip: Always work with the best when it comes to web Design photography in Kenya, video marketing, copywriting, SEO in Kenya, and other aspects of your strategy. This will be like arming yourself with the right weapons before the war.
Throughout the constant creation and sharing of quality content, you will notice an increase in traffic to your site which might actually convert to actual sales.
This is why content marketing is good for your business, it is very organic in its growth and returns, ensuring you get value for the time and effort you invested.
4. Higher Chances Of Conversion To Sales
After doing a bang-up job of informing your customers and readers on what they want to learn about and more, it is very easy to casually place the product or service you are offering as the solution to their problem.
This has to be done in a clever, tactful and natural manner so as not to seem as if the whole post was just a big arrow pointing to what you are selling. When done right, this might lead to a spike in your sales, increasing your revenue and returns on your investment even tenfold.
5. Tap The Power Of Social Media Marketing
If you link your quality content to social media platforms or share engaging, entertaining or informative posts, more people will be compelled to view, like and share it. Top on the list of benefits this kind of marketing will bring you is the elevation of your brand to a whole other level as more people learn about the services and products that you are offering.
Actually, the type of engagement offered by social media platforms is virtually unachievable anywhere else; great content coupled with a sound social media strategy will enable your brand to tap into a market that you would be otherwise locked out of
That being said, now would be the perfect time to relook at your marketing campaigns. Are you meeting all your goals (and on time)? Is the content on your website and social media platforms performing well? And does it meet the expected standards? Is there a need for help in getting all this right? Whichever the answers, don’t hesitate to take an action that will benefit your business. At Clinet media, we are ready to listen, help you through this process, and ensure your business has the best content for its campaigns, from videos and photos to text.