In recent years, the makeup, cosmetics, and larger beauty industries have attracted lots of new entrants, many of whom are inspired by its viability. At the moment, it’s more competitive than ever. Retail beauty shops now dot just about every street corner, mall, and commercial building in the city.
What this means is that you need to go the extra mile in order to experience success, especially when communicating with your existing and potential clients or partners. To sell your beauty products to large numbers of people in Nairobi or across the country, you need to advertise and make your brand not only known but trusted as well.
You can advertise your product in a number of ways but given the ever-rising number of internet users in the country, digital marketing should be your best bet.
Digital marketing is when you reach your existing and potential clients or partners through social media platforms, search engines, websites, emails, among other online platforms.
In Kenya, this can be done internally or you could enlist the help of a competent digital marketing agency in Nairobi.
Why Photography For Beauty?
Part of what continues to come out from several global market analysis is that there’s a huge number of consumers who continue to be interested and curious about the information that’s related to appearance and body care. That partly explains why the consumption of beauty products is on the rise in Kenya and across the world.
If you were to carefully examine yourself, you’d realize that at one point, you have been interested in such products. Now let’s face it, did the image or video of the product play a role in you becoming interested in it?
Image by Clinet Media; Iconic Naturals
The answer is yes for most people and this underlines the role product photography in Kenya plays in getting consumers interested in a beauty product, whether it’s on social media, your website, e-commerce platforms, or print media.
But that’s not all about commercial beauty photography. Check out the following:
Original Content Makes You Stand Out
Since advertising entails more of showing your hair or skincare product to your existing clients and to new ones, professional photos and videos are an important part of your marketing campaigns, especially on your social media platforms.
There are many ways through which you can get good photos and video clips to include in your campaigns, including downloading from the internet and borrowing from other sites.
While that may come in handy, using unoriginal visual components discredits your advert and your target audience may be quick to dismiss your beauty product or services.
On the other hand, if your target audience comes across an attractive original presentation of your makeup, hair, skincare, perfume, and other beauty products, they will be enticed and most likely make a purchase.
Above everything else, the images and videos are a reflection of your beauty brand. The originality, uniqueness, and quality make you stand out on the online platforms where you are carrying out your campaign.
Image by Clinet Media; Mahogany Organics
High Return On Investment
Product photography covers a wide range of areas, including Hair product(s) photography, skincare product photography, makeup photography, and so on. You can have these images feature not just on your social media platforms but also the other online platforms mentioned earlier.
A single image that’s well-captured, irresistible, and too good to skip can bring thousands of leads and customers who will, in turn, raise your sales. It could be in any of those platforms.
Usually, different beauty products require different kinds of photography and videography. Some will work better with a white background, others will require beautiful models to use or endorse it. Well done Kenyan makeup videos that visually tell a beautiful story of your products will also entice customers to want to purchase your product,
If your professionalism, creativity, and commitment to quality are evident in the images and videos, customers will most likely treat your brand seriously and want to be associated with it.
Another aspect worth mentioning even as you explore this opportunity is quality control.
Image by Clinet Media; Iconic Naturals
Quality Control
When you give the role of photography to one agency and say your website design to another, you risk a high chance of getting a good website with bad photos of your make-up products and vice versa. To escape this, you should look up the best agencies that match the kind of adverts you want and let them do all the work. This will give a seamless end product that will not come across as rushed when your recipients finally see it.
Trusting an all-inclusive marketing agency like Clinet media to handle your branding needs in Nairobi means they will come up with a solution that best works for your beauty products. All our work will be directed at selling your ideas convincingly to your target customers.
