You’ve probably heard or read this a dozen times – that a picture is worth a thousand words. Is it?
Well, the answer to that is all around us. Terrific photos often stop us on our tracks and trigger a reaction. Let’s face it, haven’t we all at some point as consumers decided to shop because an image convinced us to? I have, a couple of times actually.
Think of those great food photos that look appetizing. Lots of people are obsessed with them. We often stop to look and the next thing we want is a taste of the food. Now, as a hotelier, marketer, or a decision-maker in the hotel industry, how do you leverage that?
First off, you are going to have to explore food photography in Kenya and then invest in a talent or agency that will deliver great food photos. I’ll tell you why:
1. Your Target Audience Cares
You may not know this, but on Instagram, food is the most photographed item, with over 400 million photos under tags such as #instafood #yummy and #foodporn. That alone shows you how relevant the photos are to internet users
Even if it wasn’t part of their plan, a huge percentage of people will order a meal because it looks great on the picture – whether it’s on the menu or online food delivery platforms like Uber Eats, Jumia Foods, Yum Deliveries, and Mama Meals. In fact, excellent images of food usually remove the potential doubts one might have had about the quality of the food.
On the contrary, very few people are going to confidently request a meal they have never seen. That aside, content that is baked with images attracts more views (up to 94%) than ‘plain’ content.
A perfect case in point is the food bloggers and vloggers. Even though most of their fans have never tested their food, the photos (and videos) excite them and some go ahead to try the recipes. More importantly, they attract engagement in the form of comments, likes, and shares.
Well, that could be you too, only that this time they will be ordering or walking straight into your establishment to experience the appetising food. A good number will even share the experience with friends, including on social media and this will spread the word about your hotel.
2. Elevate Your Branding
Making tasty delicious food is great, but not enough to take your premium brand to the next level. Chances are there’s another brand just as luxurious as you making great food too. To elevate your brand, craft a branding strategy. You can make people associate your brand with not just premier/luxury destinations and tasty food but also lifestyle, specific values, quality, and so on.
Through quality memorable images (and videos), make them see how the food is made, why you use particular ingredients or processes (point out things like your passion for a safer clean environment), and then show them the final product.
When they finally get to be served the food, how they feel about it will be different and they will definitely associate that feeling with your brand.
Furthermore, you can tell a story through the colours, angles, and stories evident in your food photos. People will eventually link what they perceive from that to your brand and this will help you build brand identity. You could achieve that with the help of an expert in commercial food photography.
3. Stay Ahead Of The Competition
Nearly every day sees a new hotel, cafe, and restaurant open. This translates to more competition and you are only going to win if the consumers have a compelling reason to try your food or remain loyal. Great restaurant photography is a vital part of this.
If customers are confident that they will get the exact cheese pizza or spicy chicken burger they saw on Uber Eats, Jumia Food, Google Maps, or your Instagram page, trust them to keep coming back now and then and to even refer their friends and families. That’s how you win their loyalty.
Also, ask yourself “Are the images of food on the menu exciting and easily memorable? Do they make it easier for my customers to make a selection?”
You could take food photos on your own, but remember, those captured by a professional tend to stand out in many ways because of their skill, equipment, and resources used to achieve the perfect image. You will also have to be up to date with recent trends in food photography – basically what customers want to see when browsing the foods on your social media platform or food delivery app. Do you want help turning all these into reality? Look no further than Clinet media.