Cutthroat-competition is a phrase which accurately describes the online war among sellers in the nasty fight to win over and convert as many eyeballs as possible into paying customers. It is no secret, selling online is not for the weak-hearted and neither is it for the unwilling to do anything to win. From the flawless Search Engine Optimization to spending colossal amounts on adverts, there’s literally almost nothing sellers wouldn’t do that’s within their means to sale one more product. Like any other war, competition among sellers has turned the online marketplace into one big chaotic atmosphere – making it painfully difficult for consumers to pick out an option from the noise.
In the midst of the chaos, some brands have managed to find a silver lining by utilizing the indifference in product presentation among sellers to stand out from the crowd. These are the businesses that have been smart enough to keenly study the online marketplace with a deliberate intention of first identifying what they could do different, but secondly and most importantly, implementing these empirical findings to win against the me-too kinda of businesses selling online.
One of the areas winners have been able to do better than everyone else is in product presentation. They ensure it can all be seen well, the colors, texture, edges, the curves – anything and everything that needs seeing is seen, perfectly. How do they do this you ask? Well, the answer is simple, and we should know since we have been helping several online sellers in this regard for a long time now. Three words, Great Product Photography.
I’m willing to bet you, the best laptops or makeup seller in Nairobi isn’t messing around with some low-quality phone camera shot images – absolutely not. They are the best, they want to keep being the best and the last thing they would want is product photography that does not communicate their brand messaging of quality and trust. Winners in the online marketplace have come to understand the truth that; when customers are looking to buy a product online, they are not interacting with the actual thing, they cannot touch or feel it, and therefore the image, the only representation of the product must be of the highest quality – at the very least.
The way you present your products on social media or on your website may tip the scale for or against you both in the short and long term. When a customer wants a particular product, they rarely buy from the first website they visit. Even if they will come around to the first website, most will search and research the product thoroughly especially if they consider it a substantial investment. And they will be looking at everything from price, reviews, delivery period to the actual product in form of an image on your socials or eCommerce website. As a seller, you may hit all the right places, great price, timely delivery and so on, but here is the truth, if your competitor is close as good but with better product presentation – they are more likely to win the customer. In the short term, you have lost – all because you couldn’t invest time and effort in decent product photography that enables quick decision making on the path of your prospective customer.
In the long term, great product photography and presentation on social media, website, print etc. builds trust and loyalty. It is the dream of every brand, every business to build a devoted army of loyal customers who are a great springboard to more of the market. In order to be able to build such a community of persons, your products need to be great, but also, the way you communicate your products must be perfect.
In a nutshell, it is not enough to be the best, you have to show them that you are the best. This starts with everything in your business including the not-so-small task of great product photography and presentation. At Clinet Media, we are product photography professionals in Nairobi – lets help you stand out.