If you have tried to sale your product or service online then you must know this; there is so much noise online. While the online space has ideally made marketing way much easier compared to the more expensive traditional forms of marketing, for this same reason, the internet has become a noisy marketplace where every business/seller has to seemingly shout at the top of their voices to be able to capture any meaningful attention.
There seems to be so many options for even the most inconsequential of products. You doubt this? Try searching for any random product on your browser or social media and I guarantee you Facebook and Google will immediately begin showing you countless adverts of a similar product on your timeline and websites you visit just two minutes later. Such is the internet, such is the online world.
As a business, you have to wonder then, how do I stand out? How do I differentiate my offering from that of my countless competitors. In Nairobi CBD alone, you can count literally a thousand retailers selling the same product online, competing for the same target audience. While there are so many ways to stand out online, our experience with online marketing at Clinet Media has taught us that Good Photography is one of the ways that certainly leads the way.
Image by Clinet Media; Azure Airport Hotel Nairobi
Think about it for a second. In the traditional brick and mortar retail shop, a customer walks in, you greet them and they probably tell you want they want depending on the size of your shop. Then, the most amazing thing happens which many people may not view as important but is certainly crucial in the sales process; the customer can see, touch and feel the product that they are just about to make a decision of buying. Even if the customer has researched product before walking in to the store, this see-touch-feel phase is fundamentally important in human psychology and may arguable help to shorten the length of the purchase process – especially where cutthroat competition is the order of the day.
And while technology might have made giant steps today, this crucial phase is unavailable or is at least partially available in the online selling process. Your prospective customer can see your product, but they can not touch or feel it. That touch-feel of a new phone, toy, bottle of wine, or shoes is missing.
Image by Clinet Media: Mahogany Organics Africa
This is where Good Photography used in online marketing comes in handy. Customers online interact with photographs of your products, not the actual products, and with stakes this high you surely need perfect or at least near perfect product photography. The lighting must be just right, the angles worked out, and the post-production must be flawless – to show your products in all their glory. You cannot possibly outshine your competitors when the actual images which are representative of your products are awful.
This is not just limited to businesses selling tangible products, even for firms and agencies offering services – you can utilize good photography to tell a compelling story about your services and why you are better than the next random person.
Image by Clinet media; Azure Hotel Nairobi
Good Photography in digital marketing is invaluable, it can help you stand out and communicate the message to your prospective customers that you care. On the other hand poor photography is disastrous, absolutely. Poor photography in online marketing is the equivalent of giving your customer a broken sample as the test product – it will end in failure.
At Clinet Media, we are experts in Product Photography, Digital Marketing and Creative storytelling geared towards promoting your brand online. Talk to us today.
